The Evolved Marketing Model
I hear a lot of hand wringing about how marketers don’t know how to leverage the new media well. Agencies seems clueless or if they do understand new media they tend to “black box” it making it hard for the mortal marketer to follow what they mean and more [...]
The problem…
Put simply we are all facing information overload…
User generated content is now filling the web as fast as our e-mail accounts are being filled by spam. Nothing is being deleted from the web, bloggers are simply copying and pasting articles to generate web traffic.
We have information at our fingertips, but we do not have [...]
DUBLIN, Ohio, USA, 10 October 2007—OCLC, the world’s largest library cooperative, has added new features and functionality to CONTENTdm, the leading digital collection management software for libraries and other cultural heritage institutions, to make it easy for libraries to manage and access documents in Portable Document Format (PDF) and integrate digital collection growth into their [...]
Adobe Creative Suite 3 Connector
NetXposure is the first Digital Asset Management system to ship a direct connector between the DAM repository and Creative Suite 3 – allowing users to access and interact with NetXposure from within their production applications, such as Photoshop, Illustrator, InDesign and others.
BRIDGE
The Connector augments Adobe Bridge, making it more than just [...]
DAM Options
Reviewing the solutions for incorporating digital asset management into your workflow.
By Wendell Benedetti
While some DAM applications deal with historical documents and records, a growing number are designed to become part of a company’s real-time workflow. Images, text, video, and graphics files that would otherwise have been buried in archives are now being distributed [...]
Just Tag It!
Tags – Revolutionary or Just Folly?
Just another trend or something else?
Trends happen overnight! Some catch on fast
and explode very quickly into our every day use.
Most of these trends you can ignore as silly folly
or at the most fine amusement. Anyone remember
pet rocks, Farrah Fawcett hairdos, or last year’s
killer fashions?
Others, you have to pay [...]
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) refers to applications that helps with the advanced planning of the marketing function and the coordination and collaboration of marketing resources. MRM products help marketing organisations create strategies, define objectives, and devise budgets.
By analysing your business practices within the Marketing Supply Chain, we provide real answers [...]
How To Store Your Pics: Steps To A Sane Digital Workflow
By © Jay Watson Bio Lexar
With each shoot, assignment, or category that your digital images are arranged for storage, the following tips will allow you to expand and adopt more advanced digital asset management strategies to your system. At the very least the [...]
SAA Receives Award from Library of Congress to Promote Photo Metadata Use and Preservation
The U.S. Library of Congress has awarded the Stock Artists Alliance one of eight partnerships for preserving digital media. The partnerships are part of the $2.15 million Preserving Creative America initiative of the Library’s National Digital Information Infrastructure [...]
Business Metadata: Capturing Enterprise Knowledge (Paperback)
by William Inmon (Author)Synopsis
People have a hard time communicating, and also have a hard time finding business knowledge in the environment. With the sophistication of search technologies like Google, business people expect to be able to get their questions answered about the business just like you can do an [...]
