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Marketing Operations Management - Horse Races

Web2 for DAM: Elvis has entered the DAM building!

Elvis is Based on AIR and Flex
Except for the functionality that comes out of the experienced heads of the DutchSoftware team, most of Elvis’ good looks are courtesy Adobe’s AIR and Flex technologies. It is amazing what a developer can do with AIR and Flex, provided he can come up with some good ideas of [...]

North Plains Managing Video Assets

North Plains provides digital asset management and video asset management solutions. Built on the TeleScope™ platform, North Plains’ suite of products were designed to meet the diverse range of digital asset management needs from small to mid­size businesses and design studios to the complex business challenges of global enterprises which have a need for digital [...]

Apple Aperture

Import images in a flash. Manage them like a pro.

Pop a memory card filled with new images into your card reader and Aperture gets right to work, instantly displaying thumbnails and offering intelligent  ways to add copyright, captions, keywords, and other metadata as you import them. You can also import images from hard drives, optical [...]

Combining solid principles of design with the tenets of Zen

Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote.
Presentation Zen [...]

Will The Real Social Media Expert Please Stand Up?

Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though.
Think about how you approach marketing campaigns today and the picture will become a bit clearer.
- You evaluate target demographics.
- Develop strategic messages.
- Conduct an audit or focus group.
- Revise messages and fine-tune the [...]

How Social Media is Impacting the Corporate Marketing and PR Functions

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that [...]

Digital ASSet Management

Royal College of Art graduate (UK) Cristian Zuzunaga has devised a fabric based on a ‘pixel’ concept, which is being produced by Danish manufacturer Kvadrat and sold through Moroso.

Five Ways for Marketers to Effectively Reach CIOs

Five Ways for Marketers to Effectively Reach CIOs
by Sherri Leopard
Technology marketers have spent decades trying to connect with CIOs. And in an environment where technology is fueling innovation, yet investment capital remains tight, reaching CIOs has never been more important (or more difficult).
Yet many marketers continue to fall short when it comes to understanding this [...]

Below expectations

 
Pundo300 have taken the marketing and advertising of food packaging to a new level, by simply comparing the package with the product, not favourably may I add.  Check out thier slide show for more evidence of advertising over reality.