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Marketing Operations Management - Horse Races

Enterprise 2.0 Getting Past the I.T. Gatekeeper

Written by Sarah Perez at ReadWriteWeb
Getting Past the I.T. Gatekeeper
One of the main challenges of getting Web 2.0 into the enterprise will be getting past the gatekeepers of traditional I.T. Businesses have been showing interest in these new technologies, but, ironically, the interest comes from departments outside of I.T. Instead, it’s the marketing department, R&D, [...]

How Social Media is Impacting the Corporate Marketing and PR Functions

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that [...]

So, whats wrong with video websites?

Some good advice from mastering multimedia.
“I, like the rest of  journalists and editors working in this industry, know we need to improve how we capture, produce and deliver multimedia content. The problem is media companies have been slow to embrace the Internet. The fact is, they all talk a great line, but still struggle to [...]

Below expectations

 
Pundo300 have taken the marketing and advertising of food packaging to a new level, by simply comparing the package with the product, not favourably may I add.  Check out thier slide show for more evidence of advertising over reality.

Enterprise Wiki for everyone!

Nuospace: Enterprise wiki with document management capabilities. Intranet 2.0 solution
Nuospace: an enterprise wiki powered by document management features

Edit text in place
No need to study wiki markup or to work with a designer. What-You-See-Is-What-You-Get editing is performed in your browser. Edit your pages online just the way you would in a regular word processor

Text, documents, [...]

There is no Future for Advertising

The Future of Marketing + Advertising

http://www.paulisakson.com/

DAM handling streaming media

From Content on content management 
Lately Digital Asset Management and more specifically media streaming has been a pretty hot item.  I’ve found myself in a number of conversations discussing Oracle UCM’s capabilities and how to integrate it’s features in to web sites.  The content server is an excellent platform for media storage, management and conversion, but [...]

Presentation Management

Powerful communications through presentation control
Presentations are integral to business communication today. The right presentation with the right messaging can make an impact and win a sale. The wrong one can lose it. Keeping presentations consistent and accurate throughout a company is a major marketing challenge.
>> Presentation Management Flash Movie
>> See a PowerDeck Demo
Your company’s [...]

FatWire TeamUp

Do you want to increase internal productivity and build a loyal community around your brand online?
With FatWire TeamUp you can:

Facilitate Internal Collaboration
Easily Find and Reuse Content Stored in Multiple Locations
Promote Community and User-Generated Content
Deliver Enterprise-Class Security and Workflow

FatWire TeamUp is an industry-leading enterprise 2.0 collaboration solution that facilitates both internal collaboration and community building online around [...]