Posted on April 14, 2008 by digitalassetmanagment
Google Takes Aim at the Enterprise: Announces Salesforce for Google Apps:
Google and Salesforce.com have announced the launch of a jointly developed product that integrates the key features of Google Apps with the key features of Salesforce.com, the leader in web-based CRM software with more than 41,000+ corporate customers. Called “Salesforce for Google Apps,” the new [...]
Filed under: CRM, Knowledge Management, Marketing Asset Management, SaaS, Workflows | No Comments »
Posted on April 9, 2008 by digitalassetmanagment
Posted on February 28, 2008 by digitalassetmanagment
Rollbase is a new Internet platform for business users and web developers to rapidly create on-demand applications using point & click, drag & drop tools in a standard web-browser. Simply put, Rollbase allows businesses to focus on application innovation rather than software development and all of the infrastructure behind it.
Design. Develop. Deploy. From Idea [...]
Filed under: CRM, Content Management, Data Management, Knowledge Management, PaaS | No Comments »
Posted on February 12, 2008 by digitalassetmanagment
Matthew Gonnering, VP of Sales and Marketing at Widen Enterprises, discusses the disadvantages associated with using a single source provider for multiple specialized services. He discusses how Widen uses our DAM, along with Salesforce CRM, Exact Target email, and Compendium Blogware, all integrated through Web Services.
Filed under: CRM, Content Management, DaaS, Enterprise Search, Marketing Asset Management, SaaS, Video Asset Management | Tagged: email marketing, Salesforce.com integration | 1 Comment »
Posted on February 7, 2008 by digitalassetmanagment
Marketing Digital Asset Management: Capturing, Storing, and Retrieving Digital Media to Deliver Strategic Value
Ian Michiels
The proliferation of marketing channels and globalization remain key challenges for every organization. Digital content will continue to expand exponentially as new marketing channels surface. This makes effective management and efficient use of content essential to maximizing return on marketing investment. [...]
Filed under: CRM, Digital Asset Management, ECM, Marketing Asset Management, Marketing Automation Management | No Comments »
Posted on February 6, 2008 by digitalassetmanagment
The Marriage of Customer Relationship Management and Content Management
Dan Carmel
DM Review Special Report, February 5, 2008
Marketing and sales organizations are plagued by inefficient processes. Paper-based documentation, ineffective collaboration and manual workflows make it difficult to deliver targeted marketing programs and collateral in a timely manner. Organizations are constantly challenged to improve proposal creation [...]
Filed under: CRM, Content Management, Knowledge Management, Knowledge Wealth, information lifecycles | No Comments »
