The 3 stages of dynamic systems

Session description
Content management systems have all but replaced the former art of publishing static HTML pages. From letting clients edit and add content, to content like calendars and forums that defy the “page” convention, dynamic interactive websites keep visitors coming back. At some point your website goes beyond just a site filled with HTML pages [...]

GNC selects Artesia

GNC Selects Open Text’s Artesia to Manage Marketing Assets and Streamline Creative Workflow Processes Open Text’s Artesia Digital Asset Management (DAM) Solution To Manage All Marketing Assets in One Location
Chicago, IL – March 19, 2007 – Open Text™ (NASDAQ: OTEX, TSX: OTC), a global leader in enterprise content management (ECM), today announced that [...]

Google Tests New Barcode Tech in Newspaper Ad Program

By Kate Kaye, The ClickZ Network,
Google is testing an emerging [...]

Plight of the Martech … the IT department killed it.

THE CHIEF MARKETING TECHNOLOGIST
This is a continuation of my last article about Marrying [...]

Content Technology Vendor Map

CMS Watch have constructed a very handy subway map of technology vendors.

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DAM delivering strategic value

Marketing Digital Asset Management: Capturing, Storing, and Retrieving Digital Media to Deliver Strategic Value

Ian Michiels

The proliferation of marketing channels and globalization remain key challenges for every organization. Digital content will continue to expand exponentially as new marketing channels surface. This makes effective management and efficient use of content essential to maximizing return on marketing investment. [...]

Why Microsoft wants to Acquire Fast Search & Transfer

Companies’ combined expertise, technology will help businesses capitalize on the power of enterprise search.

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FAST Web site

Microsoft Corp. (Nasdaq “MSFT”) today announced that it will make an offer to acquire Fast Search & Transfer ASA (OSE: “FAST”), a leading provider of enterprise search solutions, through a cash tender offer for 19.00 Norwegian kroner (NOK) per share. [...]

In a perfect storm you need a good DAM

It looks gloomy on the financial horizons, the meme of the perfect storm is spreading faster than a tsunmani across the internet, and taking hold in traditional media. Recession is being banded/branded around now with a capital R, not a hushed lower case
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So what is a marketeer to do?
It is probably true that technology companies [...]

Oracle UCM

Oracle UCM: Digital Asset Management

Oracle provides industry-leading digital asset management to store, find, and access your brand assets. Based on Oracle Universal Content Management (UCM), Oracle’s digital asset management functionality allows users to automate the [...]

Stop Shouting Features

Junta 42 Blog

Stop Shouting Features: 5 Tips for Launching a Marketing Knowledge Program

Hi. New to my site? Get the latest in content marketing strategy by getting the feed. Click here!
I’ve been involved in the content marketing/custom publishing space for almost a decade now. Living in this world, you truly realize the value of great content, [...]