Posted on April 29, 2008 by digitalassetmanagment
North Plains provides digital asset management and video asset management solutions. Built on the TeleScope™ platform, North Plains’ suite of products were designed to meet the diverse range of digital asset management needs from small to midsize businesses and design studios to the complex business challenges of global enterprises which have a need for digital [...]
Filed under: Brand Asset Management, Marketing Resource Management, Media Asset Management, Video Asset Management, Video Resources, Video metadata | No Comments »
Posted on April 17, 2008 by digitalassetmanagment
Snip from Macro Principles
Even if it may seem obvious, this is a pretty deep MP. I was reminded of by this presentation of David Weinberger. What made me notice and reflect was two pieces.
First, his mailing-list. You subscribe to lots of mailing-lists. On each, there’s at least one true expert, even the leading one, who [...]
Filed under: Marketing Resource Management, Metadata, Microformats, Semantic Technology, Taxonomy, Twittering, Workflows, metalogging | No Comments »
Posted on April 10, 2008 by digitalassetmanagment
There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that [...]
Filed under: Brand Asset Management, Brand Resource Management, Content Management, Digital Asset Management, Marketing Resource Management, Marketing Technologists, Media Asset Management, Social tagging | Tagged: Social Media | No Comments »
Posted on April 7, 2008 by digitalassetmanagment
Borders teams up with Bookzone TV
Welcome to the NEWBorders video newsletter. We’ve teamed up with Bookzone to bring you some superb
video content, available first to Borders email subscribers. Watch book news, reviews, interviews with the top authors and competitions. Just click and enjoy!
Borders Bookzone News
Sam Norman introduces the newsletter letting you know [...]
Filed under: Marketing Resource Management, Streaming Media, Video Asset Management, Video Resources | No Comments »
Posted on April 4, 2008 by digitalassetmanagment
BRUSSELS – ADAM Software (www.adamsoftware.net ) has signed a partner agreement with the US-Dutch system integrator HintTech (www.hinttech.com). This agreement strengthens ADAM’s presence on the US-market and brings major content management knowhow into the partner network of ADAM Software. ADAM Software & HintTech have agreed to train a relevant number of HintTech .NET professionals on [...]
Filed under: Digital Asset Management, Knowledge Organisation, Marketing Resource Management | No Comments »
Posted on April 2, 2008 by digitalassetmanagment
Five Ways for Marketers to Effectively Reach CIOs
by Sherri Leopard
Technology marketers have spent decades trying to connect with CIOs. And in an environment where technology is fueling innovation, yet investment capital remains tight, reaching CIOs has never been more important (or more difficult).
Yet many marketers continue to fall short when it comes to understanding this [...]
Filed under: Brand Asset Management, Marketing Resource Management, marketing workflows | No Comments »
Posted on March 26, 2008 by digitalassetmanagment
GNC Selects Open Text’s Artesia to Manage Marketing Assets and Streamline Creative Workflow Processes Open Text’s Artesia Digital Asset Management (DAM) Solution To Manage All Marketing Assets in One Location
Chicago, IL – March 19, 2007 – Open Text™ (NASDAQ: OTEX, TSX: OTC), a global leader in enterprise content management (ECM), today announced that [...]
Filed under: Marketing Asset Management, Marketing Automation Management, Marketing Content Management, Marketing Resource Management, Workflows | 1 Comment »
Posted on March 25, 2008 by digitalassetmanagment
Posted on March 25, 2008 by digitalassetmanagment
Seven Ways to Liberate Marketing So, what are the key elements of a modern B2B marketing software solution? Although I work for a marketing software vendor, the following list comes from my years of experience working with technology enabled marketing solutions.
Intuitive interface: Most marketers didn’t start their careers as programmers or project managers. Complex tools [...]
Filed under: Knowledge Management, Marketing Asset Management, Marketing Content Management, Marketing Resource Management, information lifecycles, marketing workflows | No Comments »
Posted on March 20, 2008 by digitalassetmanagment
