How Social Media is Impacting the Corporate Marketing and PR Functions

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that [...]

To Market, To Market, The Semantic Way

To Market, To Market, The Semantic Way March 27, 2008 y Jennifer Zaino

From enterprise marketing management tools to search engine optimization, marketers have had to become conversant with semantic web and other technologies.
The arena that today’s chief marketing officer inhabits is very different from what it was 10 years ago, and [...]

Google Tests New Barcode Tech in Newspaper Ad Program

By Kate Kaye, The ClickZ Network,
Google is testing an emerging [...]

Plight of the Martech … the IT department killed it.

THE CHIEF MARKETING TECHNOLOGIST
This is a continuation of my last article about Marrying [...]

are you drowning in data?

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Preparing for the Future: How the CIO and CMO Must Collaborate to Win
by Paul Barsch

Published on March 18, 2008
Moore’s Law, conceptualized by Intel pioneer Gordon Moore, states that the number of transistors per microprocessor will double every two years. This exponential increase in processing speeds for various machines/devices will eventually enable advances in economics, biology, [...]

Martech - Fix the DNS with the new IP for your SaaS CRM ASAP

The Rise of the Martech!
Who is a chief marketing technologist?

What is the role of a chief marketing technologist?
Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization’s marketing technology.
A company may or may not be a “technology” business, but in today’s world it needs to deftly leverage technology in its [...]